Why punk rock? Because punk's raw, visceral expression is why we're still listening to The Clash 40 years later, while forgetting last year's studio-polished pop song. Information and communication should be the same way; visceral, impactful, and memorable. Reading isn't enough; we need to use the sense of looking to truly become engaged and involved with data and information. Songs like "London Calling", "The Guns of Brixton", and "Train in Vain" still scratch at our surfaces, permeate our senses, and remain in our heads today as much as they did in 1977. Your organization's vital messages may not be the same as Joe Strummer's lyrics, but they do need to live far beyond meetings and presentations, resonating to the point of attention and action. Mere text on Word Docs and bullet points on PPT slides aren't enough. Like punk's three chords and raw vocals, the doodles, sketches, and drawings of graphic visualization grab our attention, and engage us to act!