![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/d2dfa95361af87ef589b0c0e_rw_1200.jpg?h=310cb257c9907fc26350418441f35cbb)
How it happened...
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/4f78564e9b94ca4e1d6e39e6_rw_1200.jpg?h=87625635183c883fce822fa41d66fe0c)
Though noble and respectable in their mission, the American College of Cardiology's Strategic Plan graphic was represented by a generic triangle structure built in Powerpoint. I was tasked with adding the ACC's branding colors and fonts, without altering the overall layout or structure, which is shown above.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/e7931149db6ffaab4722e23f_rw_1200.jpg?h=87251276e11535c68279e2b6e47701c8)
Next, I was asked to "jazz it up" a little, while still keeping the basic structure and branding styles. When I printed this version, the illustrator and visualization artist in me thought "nah; we can do better!"
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/3ebf87ea9c3b9a1cb8268c66_rw_1200.jpg?h=3343fd0ea8ec57b31133870cd5be3666)
So I took a pencil, and started doodling all over the original triangle graphic...
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/7dd2d4a97f2e7b16c1627c94_rw_1200.jpg?h=0d9eb15e214af65adc8ed7c6d29edf8b)
...which led to a selection of visual representations for the textual content of the original triangle graphic, evolving the concepts based on the style of sketchnoting and graphic recording.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/094d784704b3ac6f26c95c34_rw_1200.jpg?h=987a9163f082d422a987857e99302e9b)
The initial visual exploration eventually led to these two concept designs. I presented them to the ACC's communication and marketing department as alternatives to the original triangle graphic, with the design on top ultimately being selected.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/5d74f9dbb8aef60738df547d_rw_1200.jpg?h=43ee6b9453d426c72154fba7183c2986)
I created this rough draft ahead of the digital final. As the triangle represents a structural heirarchy, I had to solve the challenge of working with this layout, and created the visuals at the top to best work with the triangular space limitations (note: since I didn't have a sketchbook on hand at the College, I crafted my own out of extra prints from the copying machine, hence the 'ghosted" images behind the sketches.)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/80ed486f6305d54fb473a05f_rw_1200.jpg?h=63e42256c7b99d70c76d797989b6032b)
Here is the base digital linework for the redesigned Strategic Plan Triangle.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/ca2d3ba364c86e46a06ba56c_rw_1200.jpg?h=0fc422b32391ab2d6bad2d44d63f1887)
These are the color options that I presented, which is when I realized that green is not the best color for representing health (think back to those old cartoons, where sick people were depicted with green heads!)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/bcab8216a36b4cf19d88b404f9238876/c2e28629e6950575984bd701_rw_1200.jpg?h=9df34f01e83bd91589378fbd2180713a)
Here's the final redesigned American College of Cardiology Strategic Plan triangle. The original architecture/hierarchy of the layout have been retained, but now as an engaging and though-provoking visual presentation.
Thanks for viewing. To see more about this project, including process and production images, please visit this project at Behance.